I definitely don’t “get” social media. I don’t even use it that much. To the extent that I do use Twitter it is strictly for personal amusement. Something about staring at a screen anymore than is absolutely necessary strikes me as bad. Then there is the addictive quality. The algorithms are tuned to keep users on the site as long as possible. It becomes so carefully curated that I find it boring. When I am most interested is when I am seeing the unfiltered chronological order of posts.
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